Matheus Vizotto
Growth Marketer · AI Specialist · Sydney, Australia
I'm a growth marketer and AI specialist based in Sydney. My work sits at the intersection of marketing strategy, product thinking, and AI. I focus on building systems and running campaigns that produce real, measurable results.
I'm currently Growth Marketing Manager at VenueNow, Australia's leading venue booking marketplace. I lead marketing strategy, performance, and growth systems across the business.
What I find most interesting right now is the practical side of AI in marketing. Not the hype, but the actual workflows, automations, and systems that give teams real leverage. That's what I spend a lot of my time building.
What I do
My work spans growth, product marketing, performance, and AI. Connected by a consistent focus on real outcomes over activity.
Growth Marketing
Full-funnel customer acquisition, retention, and reactivation. Across paid, organic, and product channels. Built to compound, not just run once.
Product Marketing
Positioning, messaging, and go-to-market strategy. Connecting what a product does to why a customer should care about it.
Performance Marketing
Paid media across Google (including UAC), Meta, and programmatic. Data-driven budget allocation and clear attribution.
AI and Automation
Practical AI for marketing workflows. From prompt engineering to automation pipelines that reduce overhead and improve output quality.
Marketing Systems
Repeatable growth processes, analytics frameworks, and reporting infrastructure. The kind that compound value over time.
Digital Strategy
Integrated digital strategy across e-commerce, marketplaces, mobile apps, and service businesses. Experience across Australia and Brazil.
How AI fits into what I do
AI has changed what's possible for marketing teams, especially lean ones. I'm not interested in hype or surface-level tools. I'm focused on systems that actually work. Automations that reduce manual overhead, tools that speed up analysis, prompts that help make better decisions faster.
My AI work covers prompt engineering, building marketing automation workflows, using LLM tools for content strategy and research, and developing Claude Code skills that marketers can use directly.
AI is a core part of how I work now. It's also something I help businesses implement practically, without the complexity that usually comes with it.
Prompt Engineering
Writing prompts that produce reliable, repeatable outputs. Not lucky one-offs.
Workflow Automation
End-to-end AI pipelines that reduce manual work and improve output quality.
Marketing Analysis
AI-assisted campaign analysis, audience research, and performance reporting.
Claude Code Skills
Practical skills and frameworks for marketers working in AI-native environments.
Selected experience
Roles defined by execution, accountability, and measurable results. Across startups, marketplaces, e-commerce, and services in Brazil and Australia.
Growth Marketing Manager
CurrentVenueNow
Venue booking marketplace · Australia
- Leading marketing strategy, growth systems, and performance across acquisition channels
- Implementing AI-assisted workflows to accelerate campaign analysis and execution
- Driving customer acquisition and engagement across a national marketplace
Marketing Specialist
Move Bikes
Micro-mobility · Australia
- Led growth strategy across paid, organic, and SEO/SEM channels
- Managed customer engagement and performance campaign optimisation
Marketing Manager
Alpha Technical Training
Education & training · Australia
- Built and scaled the performance marketing function from the ground up
- Managed digital campaigns, lead generation, and brand positioning
- Direct ROI accountability in a high-growth educational environment
Product Growth Manager
Hurb
Travel e-commerce marketplace · Brazil
- Contributed to 38% revenue growth in 2023, serving over 1.2 million travellers
- Developed product-led growth strategies and optimised conversion funnels
- Collaborated with product and engineering on growth experiments and A/B testing
Head of Growth Marketing
CASA feito brasil
Home goods & lifestyle brand · Brazil
- Led growth and digital marketing across paid, organic, and brand channels
- Managed performance campaigns and customer acquisition strategy
- Drove digital visibility and online sales for a growing lifestyle brand
Growth Marketing Manager
Aiqfome
Food delivery marketplace · Brazil
- Scaled the platform to over 8 million registered users across 700 Brazilian cities
- Led growth strategy across paid (Google UAC, Meta Ads), organic, and product channels
- Built and managed cross-functional marketing operations across a rapidly growing team
- Rose from Marketing Specialist to Growth Marketing Manager in under four years
On stage
Selected speaking engagements on mobile marketing, app growth, and digital strategy.
“Scaling Apps: Organic vs Paid — What Actually Works”
A data-driven breakdown of acquisition channel strategy for mobile app growth, based on real campaigns at aiqfome.
“Mobile Applications During the Pandemic”
How the pandemic reshaped mobile user behaviour and what marketers needed to do differently to stay relevant.
Brazil to Australia
I started in digital marketing in Brazil, building skills across content, paid media, and growth in fast-moving startup environments. Over four years at Aiqfome, one of Brazil's first food delivery apps, I went from Marketing Specialist to Growth Marketing Manager. We scaled the platform to over 8 million registered users across 700 cities.
From there I moved to Hurb, a major Brazilian travel marketplace, before relocating to Australia. Since arriving I've worked with education businesses, mobility platforms, and marketplace companies.
Working across Brazil and Australia has given me a grounded understanding of different market conditions, customer behaviours, and business models. That's something I bring into every project.
Let's work together
Whether it's growth strategy, AI implementation, or product marketing, I'm open to conversations with the right projects and teams.