Growth Marketing Consultant & Fractional CMO in Sydney
I help startups and scale-ups in Australia build marketing systems that compound. Whether you need a fractional CMO to own the strategy, a growth consultant to diagnose and unlock a stalled funnel, or someone to implement AI across your marketing workflows, that's the work I do.
Who I work with
Early-stage startups
Founding teams that need marketing strategy and execution but aren't ready to hire a full marketing team. I bring the CMO-level thinking and help you build the right foundation early.
Growth-stage scale-ups
Companies that have product-market fit and need to pour fuel on acquisition, improve retention, or build the marketing infrastructure to support their next funding round.
Established businesses
Brands that want to modernise their marketing stack, implement AI workflows, or need a senior external perspective to audit performance and identify what's holding growth back.
What I offer
Services
Fractional CMO Services
Best for: Pre-Series B startups, scale-ups hiring their first marketing leader, and companies bridging a CMO gap.
Senior marketing leadership without the full-time cost. I embed into your team as a part-time or retained CMO, setting strategy, owning the roadmap, managing agencies and contractors, and running the weekly rhythm that keeps marketing compounding.
What's included
- Marketing strategy aligned to business goals
- Channel mix and budget allocation
- Team structure and hiring recommendations
- Agency and vendor management
- Board-ready reporting and metrics
Growth Marketing Consulting
Best for: SaaS startups, marketplaces, and product-led companies building a structured growth function for the first time.
Full-funnel growth strategy built on real data. I audit your current acquisition, activation, and retention performance, identify your highest-leverage levers, and build the systems to move them. No generic recommendations. Everything is scoped to your product, market, and stage.
What's included
- Growth audit across acquisition, activation, retention
- Channel strategy and prioritised roadmap
- Paid media, SEO, and organic growth planning
- Conversion rate optimisation
- Growth metrics dashboard and weekly cadence
AI Marketing Implementation
Best for: Marketing teams that want to move faster and marketing leaders who want to understand what AI actually changes (and what it doesn't).
I build practical AI systems that make your marketing team faster and more consistent. Claude Code skills, automated content pipelines, AI-powered SEO workflows, and reporting automation, all built to run reliably, not just in demos.
What's included
- AI marketing stack audit and tool recommendations
- Claude Code skills built for your team's workflows
- Content production and repurposing pipelines
- AEO (Answer Engine Optimisation) strategy
- AI-powered SEO and competitive analysis systems
Marketing Systems & Automation
Best for: Teams spending too much time on repeatable tasks that should be automated, and businesses building marketing infrastructure for the first time.
Most marketing teams are running on spreadsheets and manual processes that don't scale. I map your current workflows, identify the highest-friction points, and build automation that removes them, using a combination of native tool integrations, Zapier/Make, and custom AI pipelines.
What's included
- Marketing workflow audit and automation map
- CRM setup, segmentation, and lifecycle flows
- Lead nurture and onboarding sequences
- Reporting and attribution automation
- Operational playbooks your team can maintain
Process
How a typical engagement works
Growth audit
We start by mapping your current funnel, channels, and team. I look for the highest-leverage gaps between where you are and where the data says you should be.
Strategy and roadmap
Based on the audit, I build a prioritised 90-day roadmap. Not a wish list, just a ranked set of initiatives with expected impact and effort, tied to your actual growth goals.
Execution
Depending on scope, I either run execution directly or work alongside your team. I build the systems, not just the strategy, so the work keeps running after the engagement ends.
Review and compound
Monthly reviews track what moved, what didn't, and what to do next. Over time, the system compounds: better data, better decisions, faster iterations.
Background
What nine years in growth marketing looks like
I started my marketing career in Brazil, working at fast-growth marketplaces and travel companies where growth was life or death. At Aiqfome, Brazil's largest food delivery marketplace outside São Paulo, I ran performance marketing and growth campaigns at scale. At Hurb, one of Brazil's biggest online travel agencies, I worked on acquisition and lifecycle marketing across multiple channels.
After relocating to Australia, I joined VenueNowas Growth Marketing Manager, where I now lead the full marketing function across SEO, paid media, content, email, and AI implementation. VenueNow is Australia's largest venue booking marketplace.
Alongside that, I run Mindex Studio, an AI-powered digital agency based in Sydney, and publish free resources, Claude Code skills, and practical writing on AI marketing at this site.
My consulting work draws directly from this operational experience. I don't advise from theory. I work from the same systems I've built and run at scale.
FAQ
Frequently asked questions
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with your company part-time or on a retained basis, instead of as a full-time hire. You get C-level strategy and execution experience at a fraction of the cost. Ideal for startups and scale-ups that need marketing leadership but aren't ready for a full-time CMO hire.
What does a growth marketing consultant do?
A growth marketing consultant diagnoses where your funnel is leaking, identifies your highest-leverage growth channels, builds the systems to scale them, and tracks the metrics that matter. Unlike a traditional marketing consultant, a growth marketer operates across the full funnel: acquisition, activation, retention, referral, and revenue.
Do you work with companies outside Sydney?
Yes. While I'm based in Sydney, I work with startups and scale-ups across Australia and remotely. Most engagements are a mix of async collaboration and regular video calls.
What industries do you specialise in?
My experience is deepest in marketplaces, SaaS, and product-led growth companies. I've built growth systems at Aiqfome (food delivery marketplace), Hurb (travel), and VenueNow (venue booking marketplace). I also work with B2B SaaS startups building their first structured growth function.
How is AI involved in your consulting work?
AI sits at the centre of how I work. I build Claude Code skills and AI workflows that automate research, content production, SEO analysis, reporting, and campaign management. This means clients get faster output, more consistent quality, and a team that compounds its capabilities over time.
What is your engagement model?
Most engagements start with a growth audit to understand your current situation and highest-leverage opportunities. From there, we move to a monthly retainer or project-based engagement depending on scope. I keep a small number of active clients to ensure quality and focus.
Ready to build a growth system that compounds?
Most engagements start with a conversation. Tell me where you are and what you're trying to unlock. I'll tell you if and how I can help.
Or email directly: hello@matheusvizotto.com
Related reading
How to Use AI for Growth Marketing
A practical playbook for building AI into your growth stack.
Free resourceAI Marketing Audit Checklist (2026)
47 questions to audit your marketing strategy against AI best practices.
Tools & StackBuilding an AI Marketing Stack from Scratch
Which tools to use, how to connect them, and what actually moves the needle.